Oropel
Services
Four lines of work. You can hire one service or combine several. Each case is assessed and quoted separately.
01 · SEO · AEO · GEO
Visibility in Google and AI
Some of your customers no longer review a list of results: they ask an artificial intelligence assistant for a recommendation. We organize everything a machine can read about your business so you can be found on Google and mentioned by ChatGPT, Gemini, Claude, Perplexity and Google’s AI summaries.
Free review
We review your website, your Google profile and your current measurement, and send you concrete findings to know where to start.
Visibility Diagnosis
It answers one question with evidence: can someone find you today, and who is taking your customers? We make real queries in AI assistants, as a customer would, and document who appears. You receive a report in clear Spanish, with a comparison against your competitors and an action plan ordered by impact and effort. It has two versions.
Includes
- Local business: website technical health, Google Business profile, position on Google Maps by area and real AI queries.
- Brand or online store: organic traffic, keywords, links from other websites, real AI queries and which articles AI cites.
Implementation
We execute the plan: we make your information clear, consistent and easy to cite, for both a search engine and an assistant.
Includes
- Technical SEO: a fast, organized website readable by crawlers.
- Content structure: pages that answer a real question in the first paragraphs and make sense when read out of context.
- Structured data: invisible labels that explain to a machine what your business is, what it offers and where it is.
- External sources: directories, local media and mentions with the same information everywhere.
- Google Business profile and reviews.
- For online stores: descriptions and structure of product and collection pages.
Support
We keep the work alive: a system to request and respond to reviews, mention monitoring and measurement. We repeat the same queries from the diagnosis and show you whether your business has started to appear and against whom.
02
Website and Google
A website that works, is measured and connects with your business. We build custom websites with the integrations your operation needs and configure your Google accounts so you know what happens with each visit.
Free website review
The same review as line 01: your website, your Google profile and your measurement, with concrete findings.
Google setup
We organize your company’s Google accounts. It works with the website you already have.
Includes
- Google Workspace: accounts, permissions, basic security and recovery.
- Authenticated domain email (SPF, DKIM and DMARC, the records that prove the email is yours), so your messages do not end up in spam.
- Verified Google Search Console with the sitemap submitted.
- Google Business Profile claimed, complete and with the correct categories.
- Google Analytics 4 with Tag Manager and the conversions that matter to your business: form, WhatsApp, call or booking.
Custom website
A website designed from scratch for your business, or a relaunch of the one you already have. Bilingual if you need it, fast, mobile-first, with forms connected to your email or customer system, a WhatsApp button, structured data and prepared to appear in AI answers.
Website with integrations
All of the above, plus the connections your operation requires.
Includes
- Booking or availability engine
- Property or product catalog
- Quote calculator
- Payment gateway
- CRM and calendar
- Electronic invoicing or internal systems
Measurement and reports
A report with visits, sources, conversions and observations in plain language, to decide with data.
Maintenance and improvements
Updates, backups, security, content changes and website improvements.
03
AI adoption
Your team probably already uses AI on its own. We help you use it in an organized, safe and useful way in everyday work, in five steps. Each service is hired separately.
Step 1 · Understand
What can and can’t AI do?
Free AI checkup
An online questionnaire that tells you what level your company is at and where to start.
Practical team workshop
We work with your team’s real tasks. We deliver a library of ready-to-use instructions and a sheet of “what to do and what not to do”.
Step 2 · Review
What tools, data and people does the company have?
AI Adoption Diagnosis
Interviews with management and key people, an inventory of the tools your team already uses and a map of your processes.
Step 3 · Prioritize
Which business problem is solved first?
Use cases and roadmap
Prioritized use cases, with estimated savings and the recommended tool for each, and a roadmap. They are included in the Diagnosis.
Step 4 · Test
How do you test on a small scale and with rules?
Responsible AI Use Policy
A document adapted to your company and aligned with data protection Law 8968, with a short version for the team: what information never goes into a tool and who reviews it. Oropel does not provide legal advice.
Pilot
We measure how you work today, implement with the tools your company already pays for or with low-cost tools, train users and measure at the end. You decide whether to continue.
Custom agent or tool
When no existing tool adequately solves a process, we build an agent or a small application specifically for that process: quote calculators, renewal tracking, dashboards, document generators or connections between your systems. It is built after a diagnosis or a pilot; if a tool that solves your case already exists, we recommend that one.
Step 5 · Measure
Did it work? Continue, adjust or stop?
Pilot measurement
We compare before and after using the same indicators.
Oropel Continuo
Continuous support: indicator dashboard, policy updates and new processes.
04
Content and email marketing
Content that positions your brand on Google and in AI answers, and emails that keep those who have already bought from you close.
Articles for Google and AI
Articles written from keyword research and structured so a search engine can rank them and an assistant can cite them. In Spanish or English.
Content campaigns
Planning and producing content around a topic, a product or a season.
Newsletter
A newsletter for your customers, assembled from published content.
Email marketing
Automations, promotional campaigns and list management.
Comprehensive Diagnosis
The Visibility Diagnosis and the AI Adoption Diagnosis in a single report: how your customers find you and how your team uses AI.
Each case is assessed and quoted separately.
We work with a limited number of projects each month.